Your Route to Market Across Asia & Emerging Markets.

We help FMCG brands enter new markets, establish distribution and accelerate growth through our commercial network across Asia and emerging markets.

Expand Your Brand → Source/Sell Products →
21 Markets · 4 Regions · 25+ Years FMCG Experience · One Regional Partner
Tentrades trading and distribution network


About

A Singapore-based consolidator and market activation company bridging global brands with local demand.

Our story →

Services

Dedicated brand management — market intelligence, sales optimization and stewardship.

What we do →

Products

Beers, wines, spirits and tobacco, alongside household and personal care brands.

View portfolio →

Distribution & Logistics

Four channels, five warehouse partnerships, one Singapore hub.

See the network →

Experience Across Brands & Markets

Categories we know. Markets we understand.

Tentrades distribution network

Alcohol & Tobacco

AnchorAngkorAsahiBlack PantherBudweiserCoronaGuinnessHalneHanumanHeinekenKaiserKingfisherMaximus StrongOranjeboomSix SwanSuntoryTigerTipsy Coco RTD

Personal & Home Care

ColgateGilletteDoveNiveaPanteneRexonaHead & ShouldersDarlieDettolLifebuoyDurexAmbi PurFebrezeDowny View full portfolio →

Fragrance

DiorGucciTom FordYves Saint LaurentGiorgio ArmaniVersaceHugo BossCalvin KleinJo Malone LondonByredoLattafaArmafXerjoff View full portfolio →

Market footprint

SingaporeCambodiaChinaUnited Arab EmiratesFijiHong KongIndonesiaKenyaKiribatiLatviaMalaysiaMaldivesMongoliaNetherlandsPapua New GuineaSolomon IslandsTaiwanTanzaniaThailandTongaVietnam

How We Take Brands to Market

01 — Assess

Market opportunity, pricing, competition and commercial feasibility.

02 — Build the Route-to-Market

Identify the right channels and commercial structure for your brand.

03 — Distribute

Bring products to market through our established commercial network.

04 — Activate

Support sales execution, trade activity and market development.

05 — Scale

Expand successful brands into additional channels and markets.

Discuss Your Market →

Why Brands Work With Tentrades

One Regional Relationship

Access multiple markets through a single commercial partner.

FMCG Commercial Expertise

25+ years of combined experience across sales, marketing, supply chain and distribution.

Established Market Access

Leverage existing commercial relationships rather than building every market from scratch.

Execution, Not Introductions

From market assessment through distribution and activation, we execute rather than simply make introductions.

Discuss Your Brand →

Partner with Tentrades.

Looking for Distribution in New Markets?

Tell us about your brand and where you're looking to grow.

Discuss Your Brand →