Tentrades is built by former corporate leaders from tobacco, alcohol, personal care and beverage, who have spent careers building distribution networks across global markets. We look for brand partners who want to activate in the markets we're assigned to — and trust us to represent them there.
We understand what drives corporations and multinational companies, and act as an extension of your organization. Our network of multifunctional ex-leaders gives us the breadth to make sound business decisions and ensure every engagement delivers on the brand owner's objectives.
01
Vision
To be the trusted partner brand owners choose when they want to activate in new markets.
02
Mission
To optimize distribution and brand building so that brand owners can focus on developing great products, and leave the rest to us.
03
Core value proposition
Transparency and partnership. We work as an extension of the brands we represent, not a middleman.
Expertise in complex FMCG ecosystems
25+ years leading global sales, marketing and supply chain across FMCG.
Proven cross-border sourcing and logistics, compliant at every step.
Optimizing sales across retail, travel retail, e-commerce and specialized channels.
Import/export regulation, customs and tax compliance across Asia and beyond.
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